Humanizing copy with the real voices and stories of BIPOC creatives
Hey, Elizabeth here . . . the creative behind the copy and founder of Creative Copy by Elizabeth
I make some 
menudo courtesy of my abuelita que en paz descanse 
My favorite number (I’m not the only, right?) is 4.
Why?
Because it’s a pair of pairs . . . a symbol of balance.
Those who believe in astrology might argue it’s my libra sun & moon.
I argue it’s my understanding of the duality in life (night & day, life & death, the feminine & masculine, the practical & the intuitive, and so on . . . )
My passion to help BIPOC creatives reconnect with their voice and story in business is driven by my belief that we are our best advocates to change harmful narratives.
Owning my voice and story has been my greatest lesson to date and one I’m here to pay forward.
My journey with my voice has been filled with doubt and hesitation as well as subversion of expectations, reflecting the contradictory messages I’ve received throughout my life.
Growing up hearing “calladita te ves mas bonita”, I was expected to be silent, but women in my life were often outspoken and were vociferous advocates for our family and members of my community.
It’s no surprise my love for and mastery of language started from a young ages as I learned the craft from my family’s and culture’s rich, oral traditions.
I crafted stories, sermons, and poems from age 8 winning awards for these.
Despite my skill, I was going to be held back in 5th grade when standardized tests labeled me “not proficient” in language (code: not proficient in formal English).
But Ms.Morris, my 5th grade teacher, helped me overcome this barrier.
I went on to major in English, present in academic conferences, teach reading and writing in higher education, and bring the arts into my community through my creative writing endeavors.
And my creative writing has been instrumental in this process of owning my voice.
It has nourished my love for language and given me the freedom to explore my voice without expectations.
It’s also led me to work on cool community projects, like local library tours of script readings. At these, I got to experience the joy of sharing my writing with people in my hometown, East LA, and surrounding communities.
Being in these spaces is what first inspired me to support creative entrepreneurs using the healing powers of the arts.
Before I knew it, a friend introduced me to her partner, an SEO specialist. This kickstarted my journey into the marketing and copywriting world.
I’ve experienced doubt along the way, but every time I hear long-time marketers and copywriters share their knowledge and find myself thinking “Yeah, same”, I remember that I, like many others, already have the knowledge.
And the more I re-focus on my knowledge, the more I understand the importance of centering BIPOC voices.
Because the business space like the education space often recreates the systems that too often cause BIPOC to code-switch and doubt themselves.
This is why I strive to center the voices of my clients.
Reminding people the value of their voice has been at the center of all my past work, and it’s the philosophy that led me to create Creative Copy by Elizabeth to humanize copy with the real voices and stories of BIPOC creatives who are forging the way in deepening human connection through the healing power of the arts.
So if you’re ready to share messages that change the narrative and create healing in the world, I’d love to connect.